Emerging Trends Within Luxury: An Era of Evolution

Jacquemus Fall 2025 RTW

Welcome to our ongoing series where we curate the latest developments in the luxury industry, providing insights for both professionals and consumers.

In late-March 2025, we explore how evolving consumer values are leading to profound shiftd in the industry. As economic pressures mount and Gen Z’s influence grows, brands are responding with bold reinventions, strategic pivots, and renewed focus on experience, exclusivity, and sustainability. Here’s what’s happening now—and what it means for the future of luxury.

Industry Trends

Luxury is re-centering on innovation, legacy, and experience. Whether it’s Demna at Gucci or Jacquemus’ cinematic retail strategy, brands are betting on immersive storytelling, global creative voices, and artful restraint.

However, brands are also confronting a complex web of economic pressures, evolving consumer behaviors, and operational hurdles:

• Economic Pressures: Recession risks in key markets like the U.S. are dampening discretionary spending and prompting even high-net-worth consumers to reevaluate priorities. (Read more – Vogue Business)

• Evolving Consumer Behaviors: The rise of values-led consumption—such as the “No-Buy 2025” movement—underscores the growing demand for authenticity, sustainability, and purpose-driven branding. (Read more – Forbes)

• Operational Hurdles: Supply chain disruptions, climate-related volatility, and geopolitical instability continue to challenge production and logistics. Leading brands are exploring nearshoring and digital solutions for resilience. (Read more – Heuritech)

Despite the challenges, strategic pivots such as LVMH’s investments in AI and sustainability, Loewe’s Surplus Project, and the rise of experiential retail, point to luxury’s new frontier: one that is personalized, transparent, and emotionally rich. (Read More – LVMH, Loewe)

Business Insights

• Premiumization as Growth Strategy: Luxury houses are leaning into exclusivity and emotion—curating high-touch experiences and capsule collaborations to drive perceived value. (Read more – WARC)

• Legal Win for Chanel: Chanel won a $4 million trademark infringement case against WGACA, underscoring growing legal tensions in the luxury resale space. (Read more – Vogue Business)

• Economic Pressures: The U.S. luxury market faces potential recession risks and reduced discretionary spending in 2025. (Read more – Vogue Business)

• Industry Outlook: A global slowdown is projected until 2027, though categories like leather goods and jewelry are expected to outperform. (Read more – Fashion Dive)

Leadership Changes

• Jonathan Anderson Exits Loewe: After 11 years at the helm, Jonathan Anderson has stepped down as creative director of Loewe. His legacy includes the Puzzle bag and elevating Loewe into an artistic fashion powerhouse. (Read more – Vogue)

• Proenza Schouler Duo Join Loewe: Designers Jack McCollough and Lazaro Hernandez of Proenza Schouler have been appointed to succeed Anderson at Loewe, starting April 7. Their American minimalism is expected to bring a fresh edge. (Read more – AP News)

• Demna Heads to Gucci: Demna will take over Gucci’s creative reins in July, a move that may bring his signature irony and futurism to Italy’s largest luxury house. (Read more – Vogue)

• LVMH’s Succession: Frédéric Arnault is stepping down as CEO of LVMH’s watch division to lead Loro Piana, in a broader reshuffle that sees multiple Arnault heirs taking on leadership roles across the group. (Read more – Financial Times)

Luxury Brands to Watch

• Jacquemus: Recently added to the Vogue Business Index, Jacquemus continues to master the art of storytelling and retail spectacle. (Read more – Vogue Business)

• Loewe’s New Era: With McCollough and Hernandez stepping in, Loewe enters a transitional phase with the potential to blend Spanish craft with NYC minimalism. (Read more – Reuters)

Runway Highlights

• Paris Fashion Week A/W 2025: Collections from Rick Owens, Rabanne, Chloé, and Alaïa showcased a dynamic mix of tradition and futurism—offering sensual draping, power tailoring, and modern femininity. (Read more – Wallpaper)

• Spring/Summer 2025 Style Signals:

• Soft Pastels & Timeless Staples: A refined return to slip skirts, trench coats, and balletcore neutrals. )Read more – Vogue, Who What Wear)

• Thong Sandals: Elevated, minimal designs from Alaïa, Bottega Veneta, and Chloé signal their return as seasonal staples. (Read more – Glamour)

• Boom Boom Aesthetic: Glamour, glitz, and a bit of sleaze are back—via faux fur, over-the-top silhouettes, and a new appetite for ostentation. (Read more – The Guardian)

Key Takeaways

For Professionals

Focus on agility, cultural literacy, and next-gen innovation. Invest in protecting brand IP, enhancing experience design, and building long-term value through relevance and resonance.

For Consumers

Luxury is once again about personal expression and discovery. Lean into limited collections, heritage reinventions, and emerging designers with bold POVs. The next era of style is intimate, immersive, and intentional.